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The Hitsville EQ Collection Black Friday deal is $49, 75% off, with the offer ending Nov 30, 2026. It is an EQ plugin bundle from Universal Audio built around the custom graphic equalizers used at Motown's Hitsville studio.
Universal Audio says the collection is available only from them. The maker's list of users of the original units runs from The Supremes to Stevie Wonder and The Jackson 5.
It is a pair of EQ emulations: a seven-band graphic equalizer and a mid/side disk mastering EQ. Universal Audio says it made them with help from the technical engineers who built the original Hitsville units.
The maker also says these are the only EQ emulations officially licensed by the Hitsville U.S.A. studio.
The graphic EQ keeps things simple: seven bands, no parametric menu diving. Universal Audio says it suits vocals, drums, bass and keyboards, and that it gives the punchy, open sound heard on Motown records.
The maker also lists guitar tones among the sounds you can dial in with it.
The mastering EQ is the second half of the collection. According to the maker, no other plugin models the scarce mid/side EQ that Hitsville used for cutting discs at the mastering stage.
Universal Audio says the "Motown Filters" and half-speed frequency settings give the fat, vintage hi-fi sound of a classic single. Mid/side control is there for fuller stereo mixes, so you can work on the center and the sides separately on your master bus.
No. The collection is now compatible with any soundcard on Mac and PC, and the UAD Native version runs without UA hardware.
If you use Apollo interfaces or UAD-2 hardware, the Apollo Realtime and UAD-2 version runs accelerated on that hardware. Both versions are included with your purchase.
Yes. The Hitsville EQ Collection Black Friday deal is $49, which is 75% off, and it ends Nov 30, 2026. The purchase includes both the UAD Native version and the Apollo Realtime and UAD-2 version.
It includes a seven-band graphic EQ and a mid/side disk mastering EQ with custom "Motown Filters" and half-speed frequency settings. Both come in UAD Native and Apollo Realtime/UAD-2 versions.
Yes. Universal Audio says it is compatible with any soundcard on Mac and PC. The UAD Native version runs without UA hardware, while the Apollo Realtime and UAD-2 version runs accelerated on Apollo interfaces and UAD-2 hardware.
It is built for finishing tracks. Universal Audio calls it the only emulation of Hitsville's mid/side disk mastering EQ. The maker says its Motown Filters, half-speed settings and mid/side control give fuller stereo mixes with a vintage hi-fi sound.
Prices and end dates are checked at publishing time and can change, so confirm them at the store before you buy.