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EMT® 250 Black Friday deals start with this Universal Audio plugin at 46% off, $79, with the offer ending Nov 30, 2026. It is a UAD plug-in version of the first digital reverb and modulation unit ever made.
The original 250 is regarded as one of the best reverbs ever built, and it is loved for its sound and its versatility. This EMT 250 reverb plugin puts that unit inside your DAW.
It gives you the 250's reverb algorithm plus a set of modulation effects. Think of it as a vintage digital reverb and effects unit you can drop on any channel, bus or send.
The maker says it is the only emulation fully endorsed by EMT International.
Universal Audio lists these headline features:
The maker also describes space effects on the original box. Before multi-effects units existed, the 250 had them built in, and Universal Audio says that changed studio recording.
The plugin uses the same algorithm as the original, extremely rare hardware. Universal Audio says that means you get the exact sound of a golden unit that lives at the famed Ocean Way Recording.
Fully endorsed by EMT International, the EMT 250 UAD plug-in is the route to that tone without owning the hardware.
Universal Audio points to the 250's lush sound on Prince's Purple Rain and Elvis Costello's Spike. It also names a modern classic, Stadium Arcadium by Red Hot Chili Peppers.
The maker adds that the tones were used on records by The Beatles and Pink Floyd, among many others. Those artist names do not constitute endorsement of the plugin.
The maker calls the 250 a favorite for adding instantly recognizable '70s ambience to tracks. The modulation side covers vibey '70s delay, phasing, chorus and echo, so you can dial in movement on top of the reverb tail.
Universal Audio says you can run it on nearly any system, to bring sessions to life with or without an Apollo.
Yes. The EMT® 250 Classic Electronic Reverb plugin from Universal Audio is 46% off at $79 for Black Friday, and the offer ends Nov 30, 2026. It is the UAD plug-in version of the first digital reverb ever made.
Along with the 250 reverb algorithm, you get six modulation effects. Universal Audio lists delay, phasing, chorus and echo among them, with a vibey '70s character. The original unit also offered space effects built in.
Universal Audio says it is the only emulation fully endorsed by EMT International. The plugin uses the same algorithm as the original, extremely rare hardware, including the golden unit at Ocean Way Recording.
No. Universal Audio says you can get the EMT 250's reverb and modulation effects on nearly any system, with or without an Apollo. You can use it to add '70s ambience to tracks in your DAW.
Prices and end dates are checked at publishing time and can change, so confirm them at the store before you buy.