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The EMT® 140 Black Friday deal from Universal Audio covers the EMT 140 Classic Plate Reverberator plugin at 46% off, $79, with the offer ending Nov 30, 2026.
It's a plate reverb plugin for the UAD platform, and Universal Audio describes it as the sound heard on records from The Beatles, Pink Floyd, Radiohead and Adele.
The EMT 140 is a plate reverb VST-style effect for your mixes, built around three original vintage units. Universal Audio says it is the only emulation fully endorsed by EMT International.
The maker pitches it as a way to get plate warmth and presence on a lead vocal, so the track stands out above a dense mix.
Three plates, three textures: A and B run on the stock EMT electronics, paired with plates left deliberately untuned for a long stretch, while C runs on serviced Martech electronics and sounds fuller across the spectrum, with a more open tail plus extra presence and brightness, so one plugin covers two distinct characters depending on how much air and top end your source needs.
You dial in classic sounds with the damping and filter controls. On top of those sit three settings that only exist in the plugin: Balance, Width and Modulation.
Universal Audio's own examples show how they work:
That makes the EMT 140 usable well beyond a straight vocal send, on drums, strings and leads.
Among plate reverbs, few have earned the kind of desire the EMT 140 has in the history of recording, and its maker says that polished, shimmering sound is now available on almost any setup, whether or not Apollo hardware is involved.
That means you don't have to own Apollo hardware to use it in your session. If you want the plate on a vocal bus, a snare send or a string section, it drops into the signal chain like any other reverb plugin.
The EMT 140 plugin discount ends Nov 30, 2026, so that's the date to work to if you've been eyeing this plate.
Yes. The EMT® 140 Classic Plate Reverberator Black Friday deal is 46% off, bringing the plugin to $79. The offer ends Nov 30, 2026.
You get three plates modeled on original vintage units. Plates A and B use the original EMT electronics with plates left untuned for a while. Plate C uses serviced Martech electronics for a more open, brighter, full-frequency reverb.
They are plug-in-only settings. Universal Audio says Balance pinpoints a snare tone, Width spreads out strings, and Modulation adds shimmer to a lead vocal. Damping and filter controls handle the classic plate sounds alongside them.
No. Universal Audio says you can use the EMT 140 with or without Apollo, getting the same plate ambience on nearly any system. The maker also says it is the only emulation fully endorsed by EMT International.
Prices and end dates are checked at publishing time and can change, so confirm them at the store before you buy.