For music Artist, Producers and Bands the internet has endless possibilities to promote your music online, and get you some serious spotlight action. Just make sure you let your creativity run wild! and to learn (crunching the numbers) from the marketing promotions you run! Go back to the drawing board make changes, fine tune your promotions and run them again (wash, rinse & repeat)
Here are the top 5 basic strategies you could be using to promote your music.
The 5 Best Online Music Promotion Tactics…
1. USE SOCIAL MEDIA FOR PROMOTION
These day’s we all use social media, if you are not on Facebook, Twitter or Instagram (just to name a few out there) You are not of this world! You most likely are not using your social media campaigns to there full potential either! Social media not a straight-up marketing platform. It’s more a place where you can create conversations and word-of-mouth marketing with your fans and future fans! So you can’t just blast promo’s on too your social media channels, just create smart social media content that’s funny, conversational and triggers emotions for around 70% to 80% of the time. the rest can be smart promotion of songs, music stores, website, etc…
A little example how to use conversational promotions:
- If you are recording a new album, just post some small updates on social media about your day in the studio (try to use different pic’s & video’s or text for different social media channels!)
- If you are making a new song, simply share little sound or video teasers (max. 30 sec) onto the social media platforms!
- if you are touring or having a gig take photo’s & video’s of the audiences dancing on your music!
This is what social media (fans) want you to share with the world, share a day of your artist live!
Make it personal and conversations will happen 😉
2. PROMOTE YOUR WEBSITE
Your website is your the place for you to sell your music, merch and tickets. But it’s much more… You want your fans to stop by your website and discover new single or album projects, mixtapes, blog articles & Spotify playlists on your website.
If your new and just starting out you don’t have a lot of big updates to put on your website, then running a blog is a great solution to have some fresh content on your site every 2 to 3 day’s or weekly. You can use tools like Bandzoogle and WordPress.
Share everything you think your fans would love! Talk about inspirations behind songs or albums. new lyrical ideas your working on or funny thing that happened to you.
3. REACH OUT TO MUSIC BLOGS
Promoting your music starts with a list of good music bloggers who probably like your music or blogs about the genre music you are in.You need new audiences to convert them to fans. Music bloggers cater a huge platform of followers and they are always looking for fresh, new content. There are a ton of smaller blogs that you can reach as an artist. The followers of these blogs are niche followers, so if you get yourself on there blog, you got super targeted fans already digging that genre!
- Find these blogs via Google (look for genre specific blogs or forums)
- Make each submission unique. and take the time to use there name and tell them how you like there blog or there way of writing.
- Ask them if you can guest blog or they want to guest blog on your website.
- Give them a free CD.
- Remember, it’s all about establishing a relationship!
4. COLLABORATE WITH OTHER ARTISTS
Collaboration is no music promotion! WRONG! Collaboration is a very powerful way to do music promotion. It’s a great way to get your music in front of a new audience and make some new fans! Collaborate with other artists or bands whose fans would appreciate your music. You can work with bands in a similar genre or with a similar fanbase demographics.
- Find other artists or bands by contacting them thru there website, e-mail or via Reverbnation, linkedin, etc…
- Remember, it’s all about establishing a relationship first!
5. EMAIL PROMOTION
Email lists are very valuable tools for promoting your music. Unlike collaboration and blogs, your email list is marketing to your current fan base. your emails should be driving your fans to your website, so you want to include links.
The obvious use of an email list is to let your fans know when you have an album coming out or a tour. Remember, you want to get your fans on your website as often as possible!
ABOUT THE AUTHOR
Lord Reverb is a Electronic Music Artist & Producer based in Amsterdam. "If i am not making music, i blog about the music industry, so that other artists & musicians can learn from my mistakes".